With Apple, Facebook, Google, and Snap rushing to release their best smartphone based AR, it is clear that AR is gaining ground and sooner rather than later. AR also called mixed reality is a technique of adding computer graphics into a user’s view, in the physical world. If you played Pokemon Go or tried IKEA’s new IKEA Place App, you have experience with AR. AR will be the best piece of technology to run different areas of our lives from a qualified small business corporation, to constructi2on, retail, and of course, the digital world.
The basis of AR is the use of computer-generated objects that are more interactive, persistent, and ones able to develop a deeper understanding of the objects in their surroundings. To do this, AR uses digital technology to overlay the information available on text, video, or image format on real objects in the real world.
By transforming a static image into an immersive 3D experience, AR is of great significance in the digital marketing and advertising world. This technology is expected to work best in digital marketing because the market consists of tech-savvy millennials who are on their phones most of the time, buying and selling.
How to use AR in digital marketing and advertising
- Medium for storytelling
AR will make storytelling very easy. Every marketer and content creator knows that storytelling makes traffic-driving content. AR is an immersive technological platform which tells stories by letting users look at deep content. The game-like features and the depth of information available offer unbeatable experiences to customers.
Connecting AR to the brand story and business properties make it easy to tell the brand’s story and to show value through engagement.
- Virtual Tours
Brick-and-mortar stores are here to stay despite the rise in e-commerce. But, AR lets you know that marketing and advertising in these shops need not be boring. Through AR, your customers can take virtual tours that will make shopping fun as customers learn more about products, unravel products they didn’t know existed, and buy more.
- 3-D Thinking
The ordinary displays show ads in 2-D and AR opens up a third dimension that is beautiful, and viewers can see more than what is in front them. AR lets customers see what lies in the periphery.
- AR for social media
If you are using Instagram and Snapchat to market your business, you are a step closer to AR, and you should implement it as part of your social media marketing strategy.
You can improve the brand’s experiences for your customers by adding creative filters, interactions, and animations that correlate to your brand values.
- Experiencing products in E-commerce settings
Don’t you always wish you could reveal what is in the item you are looking to buy from an online store? Well, thanks to AR, it is finally possible for you to experience products before paying for them. IKEA and Lego have attempted this – you get to visit a product’s catalog and see how the final product looks like. IKEA lets you determine if their furniture fits in your home or not.
Noting that mistrust and the discontinuity between the products sold online and what you receive is the reason why most people avoid online shopping, it is clear that AR will bridge this gap increasing sales for the companies using AR.
Other uses of AR
You can employ AR when you need to give a live experience, for product placements, and to offer unique and memorable interactions.