While creating a multi-channel advertising and conversation strategy, certain key platforms of internet marketing such as internet marketing and social media marketing will probably be a vital part of the grander general scheme of things. Amid piecing together your web marketing puzzle, you’ll think about the question – Do I really need a blog for my business?The answer then is a convincing Yes!
A meaningful and frequently updated blog is a superb and cheap method to improve your inbound marketing activities, drive audience to your site, construct your logo and gain new prospects. Creating and maintaining a company blog provides you with a direct channel of communication with your audience and opens up new opportunities for the business. Here’s why your business requires a blog:
1. A Blog blog increases your SEO ranking:
Blogs have the capacity to provide you with the SEO juice you desire! Search Engines valuable and unique content. By creating and updating content material on your blog regularly, you’re giving original content for search engines to index; if you offer relevant keywords based content, your SEO ranking could get a lift. Every time you create a new article, you’re essentially having a new web page in your site, this provides you with search engines more possibilities to index and rank your website. Websites that blog typically have 434% more indexed pages than those who don’t blog.
Incredible importance of a Blog for Business:
Blogs which provide value to users generate leads for that business, as users start talking about you being an expert in your domain. Incorporating a call-to action in each piece of blog submissions are a great way to convert your incoming users list into leads. A 77% upswing in average monthly prospects is noted in firms with more than 51 blogs. The call-to action could vary from filling out an info form, calling a 24×7 helpline or leaving a question around the article itself.
3. Convert leads into sales:
The best objective of your content marketing activities is to generate revenue out of your target audience – blogs have the possibility to convert relevant leads into revenue generators, using the added benefit associated with being a low-cost avenue. 31.1% of the electronic digital audience think about a business blog is the second most influential factor with regards to making a purchase. A well-curated blog can serve as the brand’s voice along with a rich source of information about new items, services and cost propositions that the business has to offer to the consumers.
4. Blogging positions you are being an expert:
Whenever you create and post unique, interesting and share-worthy content in your niche, you are developing a clout of reliability around your company. Over time, your articles and opinion on various industry relevant topics becomes valuable and ingenious. Aside from sharing your expertise with the network, posting educational content in your business blog or on other blogs (via guest blogging) positions you as an influencer in the industry. Based on Technorati, 71% of respondents who maintain blogs for a business have reported they have increased their visibility inside their industries through their blogs, while 56% asserted their blog helps them position as a thought leader inside the industry.
5. It is a great conversation platform:
Your business blog is a superb system to directly communicate with your audience. Blogging gives you avenues to connect together with your site visitors through comments, feedback and questions. By proactively answering and engaging with your audience, you can develop a favourable rapport together; develop a relationship based on trust and gain insights into what your customers actually need.target audience.
Although a business blog is really a cost-effective tool to enhance visitors to your site and generate engagement, it requires dedication and a structured approach. But all in all, your blog is a must-have for businesses seeking to establish themselves within the digital content space.