It’s no secret that we are on the verge of a major shift in technology and workplace behavior. From artificial intelligence (AI) to telecommuting to the Internet of Things (IoT), it appears that business–and life as we know it–will change dramatically over the next few years.
As companies look to keep astride with the latest trends, adopting new technologies and behaviors is crucial, if not essential for survival. Whereas before businesses could get by on word-of-mouth and traditional advertising, today’s consumers and employees have entirely different needs and demands (hint: it involves technology).
In this article, we put together four of the most important things you need to take note of to prepare your workplace for the future:
1. Invest In Digital Transformation
Over 87% of executives agree that digital transformation (DX) results in a competitive advantage. If you haven’t hopped on the trend yet, you could potentially be missing out on a lot in productivity and efficiency.
Brands like Amazon, Starbucks, and Under Armor, that were early adopters of DX, have outgunned their competitors over the past decade. Similarly, small businesses like Billtrust, an online payment and invoicing app, were able to capture new, specialized markets using DX-driven strategies.
Many CIOs believe that DX initiatives have the potential to grow revenues by up to 37% in the next five years. Whether it’s streamlining your purchase orders or investing in reception management software, DX has the potential to grow nearly every aspect of your business.
The key is distinguishing the technologies you need versus those you can live without.
2. Jump In On Coworking
Coworking has been proven to lead to better income, higher productivity, and improved job satisfaction. It’s no wonder so many companies are getting in on the trend.
Unlike before when having a job meant spending eight to ten hours in a cubicle, today’s professionals are working from virtually everywhere.
In the last five years alone, we’ve seen a sharp increase in telecommuters and digital nomads.
The best part? Both companies and their employees are able to reduce travel and office costs while improving bottom lines. Talk about a win-win!
3. Get Smart With Your Machines
From smart printers to automated toasters, the Internet of Things is changing the way we live like never before.
Smart technology in the workplace has allowed workers to become more efficient and, as a result, more productive. Tasks such as data management and invoicing, that used to take up large chunks of time and effort, can now be done by machines in seconds.
4. Automate Your Sales And Marketing
Instead of spending thousands of dollars sales and marketing staff, companies are now turning to technology to drive their sales and marketing efforts.
Using a marketing automation platform like HubSpot or a visitor check in app like Greetly.com, your company can reach customers in ways previously unimagined–and save money at the same time.
As we face the digital future, technology will continue to transform the business landscape and permeate the lives of consumers the world over. The only way to keep up is to make sure you stay on pace with the changing world.